Maccentric Mascot

My good friend and Mac guru Thomas Avallone owns Maccentric, Shreveport’s own Apple-Authorized Service Provider. They do great work, and I’m almost waiting for my iMac to crash so I can let his crew work their magic (well, I’m hoping it doesn’t crash anytime soon, but you get the idea). Here’s a short documentary about Maccentric and what they do:

In preparation for the grand opening of their fancy new location, we decided to work together and create a mascot...and it turned out pretty awesome! The following is a peek into the creative process of how “Max” came to be.

Thomas was open for anything, which gave me plenty of room to experiment – in the end, I decided to go with a sleek, Apple-inspired design (with a TOOMASOOBA flair, of course), pulling from different products and UI designs from years’ past to assemble the main elements of our hero.

Max's head and body were inspired by the iMac G4. His face was inspired by the
classic "Happy Mac" icon. His hands...um...are kinda mouse-like?

After discussing and making a few little tweaks, the final design
was carefully crafted in Adobe Illustrator and is now ready for primetime.

So there you go! It was fun to collaborate on this project and create a character that represents an amazing locally-owned company. Max will be available on shirts and other items from Maccentric in the coming months. Keep an eye out.